Gemma Na Ammara's Video Drops On Friday

It's going to be an empowering music video

By  | May 22, 2020, 02:36 PM  | Ammara Brown  | Top of The

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Gemma Griffiths has teamed up with Ammara Brown to deliver what will go down as one of 2019's most important music videos to come out of Zimbabwe. The two superstars teamed up on new single Mambokadzi and the music video looks set to get the country talking when it releases on Friday.

Nina Simone once said: "You can't help it. An artist's duty, as far as I'm concerned, is to reflect the times."

Let's talk a look at the current times: According to UNFPA, "In Zimbabwe, about 1 in 3 women aged 15 to 49 have experienced physical violence and about 1 in 4 women have experienced sexual violence since the age of 15.". Gender-Based Violence is a real problem and artists are using their resources to speak out and finally pressure lawmakers and citizens alike into taking a stand.

Gemma Griffiths and Ammara Brown are two of those artists.

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The singers united for an empowering anthem and now, in the middle of 16 Days of Activism, Mambokadzi's music video is about to release. This week, the two musos shared a snippet of the visuals on social media and we were blown away:

The surprises didn't end there either. We quickly discovered that influencer Misred is also starring in the music video. She made the surprise announcement when she humorously quipped, "Ok Yea..... the rumors are true!!! I really did think my video vixen days were over but oh well!! A celebration of our strength #Mambokadzi"

Using art to start and continue the dialogue around ending gender-based violence is a positive step to take, and it is no surprise that some of the most well-thought and influential women in the country are behind this video. Gemma Griffiths hailed the video as she wrote, "It is in our hands to lift women up from a young age. To make a path for them that is MORE than the one we walked.. just as our mothers and aunts did for us."

The future is female. The future is now.

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